The most significant urban centre in all of Nagaland after Dimapur and Kohima and the home of Ao Naga.

The popular tourist spots in the area include the District Museum, the Town main park, (located just above the Town Center), Unman village (which is regarded as the oldest and largest) and the Ao village. In addition, visitors might also be interested in exploring places like Longkhum, Langpangkong, Mopungchukit and Chuchuyimlang located within the district. Since agriculture constitutes the main occupation in the area, festivals during the sowing and harvesting months are sure to enhance the tourist's experience.